Many local shop owners started with just a Facebook page because it was free and fast. But in 2026, the game has changed. When a customer in Jurong or Tampines searches for a specific service or product, Google prioritizes structured websites over messy social media feeds. If you only have Facebook, you’re likely buried under page three of the search results.

The biggest risk is control. Facebook can change its algorithm overnight, tanking your reach, or worse, suspend your page without a clear reason. You don’t own your followers or your content there. A website gives you a permanent home that isn't subject to the whims of a Silicon Valley tech giant. It ensures that when someone looks for your store, they find your official info, not a competitor's ad.

In our hyper-connected market, "search intent" is everything. People don't scroll Facebook to find a shop near their current MRT station; they use Maps and Search. If your only presence is social, you miss out on the high-intent traffic—the people ready to spend money right now.

Moving from a social page to a professional site doesn't have to be a headache. Our Retail Web Essentials package is designed for SMEs who need to graduate from "Facebook-only" to a high-performance anchor. We handle the setup and maintenance for $300/mo, ensuring you own your digital storefront while you focus on the physical one.